02
Flux
Web Design
Flux is a web design exploration spanning two full pages within one visual language.
Design direction
Scale, rhythm and contrast shape the experience. One typographic and spatial system stretches from a long narrative page to a more concentrated composition while keeping its hierarchy intact.
Long-form page
The first page establishes the system through generous pacing, repeated visual anchors and strong shifts in scale.
Condensed page
The second page carries the same language into a shorter, denser composition.
Web Design