04
EchoRepublik
Brand & Visual Design
EchoRepublik is a music and culture identity built as one editorial system across recurring content formats.
The brand
A platform for music recommendations and artist stories, needing a recognisable voice that can hold different subjects and formats together.
Visual direction
A yellow, black and white palette pairs bold display typography with restrained supporting text and warm image treatment, giving the work a clear music-and-culture character.
Editorial system
Recurring labels, consistent spacing and distinct title treatments connect discovery posts and longer artist stories while allowing each format to keep its own role.
Echo Recommends
The discovery format leads with the artist, a bold image treatment and an immediately recognisable format label.
Behind the Record
An artist-led cover and quieter editorial page extend the identity from introduction into longer-form storytelling.
Brand system
Seen together, shared spacing, type treatment and labelling hold the three pieces as one identity while each format keeps its own role.